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Discover Talk: Fighting Bias Through Advertising: The Case of Working Mothers

In this session...

Gender bias in the workforce is well studied. But did you know that the disparity is especially extreme when it comes to working mothers? In this session, we explore cutting edge academic and original neuroscience research regarding employer bias, self-bias, and the effect of media. SPARK Neuro will present original neuroscience research highlighting brands that have had a positive impact on shifting the narrative.

What You'll Learn from This Session...

  1. Insights from a neuroscience study revealing societal bias against hiring mothers in the work force
  2. A look at the effects of societal biases leading to internal self-doubt
  3. How advertisers can help combat these biases and negative stereotypes towards mothers in the workforce and make real impact

Speakers

Spencer Gerrol CEO & Founder Spark Neuro

Event Details

Event Type Discover Talk

Track  Future is Female  

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