How Innovative Technologies are Changing the Sports Marketing Landscape

Mon, October 01 at 12:00 PM

The Walt Disney Company Stage    View Map

In this session...

Minute Media's panel will explore how bleeding-edge technology, new content platforms and interactive storytelling are evolving the relationships between brands and sports fans. In a world of overly-saturated traditional media and significant cord-cutting growth, brands are pivoting their engagement tactics to take full advantage of these emerging and ever-changing consumer habits.

What You'll Learn from This Session...

  1. Panel to share examples of how brands have successfully leveraged tech to engage sports fans
  2. Panel to share best practices for brands who wish to leverage tech in their sports marketing initiatives
  3. Panel to share their predictions for the future of tech and sports marketing

Presented with


Chris Perkins Global Head of Sport Anheuser-Busch InBev
Michael Neuman EVP, Managing Partner Scout Sport and Entertinament
Brendan Moynihan Senior Vice President, Consulting and Sponsorship Activation Lagardère Plus
Rich Routman President & CRO Minute Media

Event Details

Event Type Seminar

Discover  Entertainers  

Track  Experience Economy  

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