In this session...

Will the new creativity of brands be measured on the success of the customer experience? How can Agencies multiply their creative efforts to the power of X, using AI services to create human centered experiences focused on customer engagement?

What You'll Learn from This Session...

  1. How high performing marketers are increasing their Customer Experience Quotient (CXQ) using a cocktail of chatbots, digital assistants and cognitive services to provide more seamless customer experiences.
  2. What Microsoft has learned from the success of Xiaoice in China, plus other customer examples showcasing the use of AI to improve the Customer Experience.
  3. How more engagement touch points and deeper engagement fuels the marketing success flywheel.

Presented with


Speakers

Lynne Kjolso VP of Global Corporate Sales Microsoft Advertising

Event Details

Event Type Seminar

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