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Storytelling Without Boundaries: XR for Creative Media

Thu, October 04 at 1:30 PM

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In this session...

Stories challenge what's possible by taking listeners to a world without boundaries. The new era of storytelling takes this even further with all-encompassing XR. Brands are using XR to merge together the physical and digital worlds to tell the most meaningful and engaging stories possible. This panel will examine how the latest Mixed and Augmented Reality technologies, and innovative new advertising formats, are helping brands tell their stories in novel ways - by immersing their user in the action.

What You'll Learn from This Session...

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Presented with


Speakers

Tony Parisi Head of XR Brand Solutions Unity Technologies
James Dick Creative Director R/GA
Kelly Kandle VR Executive Producer MediaMonks
Claire McMahon Enterprise Mobile App Innovation Specialist Microsoft

Event Details

Event Type Seminar

Discover  Story Crafters  

Track  Content Marketing  

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