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How OG Brands Deliver DTC Results

In this session...

In candid conversations with celebrated founders, investors, and innovators, we'll identify the core tenets of what makes the DTC approach so successful and how legacy brands can implement these strategies into their existing structure. We'll explore how established brands drive growth, innovation and loyalty through leveraging the 'direct-to-consumer' model.

What You'll Learn from This Session...

  1. DTCs’ share a consumer-centric approach that drives the business forward. Discover how to develop and leverage the “one-to-one” consumer relationships that allow DTCs to streamline go-to-market strategies and create opportunities for quality engagement.
  2. How to drive growth and loyalty while mitigating risk by adopting the DTC approach to customer centricity.
  3. How to innovate ahead of competitors through co-creation and a consistent focus on adding value to the customers’ lives – something that established brands embrace and activate at scale.

Speakers

Leslie Miller Director of Marketing, Ice Cream Unilever
Melissa Grillo Aruz Head of Talent & Business Development Forerunner Ventures
Quynh Mai Founder Moving Image & Content
Vince Lynch CEO IV.AI
Rebecca Minkoff Designer Rebecca Minkoff

Event Details

Event Type Seminar

Discover  Ad Shapers  

Track  DTC  

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