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Ask The Experts: Using Insights To Enable Data-Driven Decision Making

In this session...

A workshop designed to deliver insight into the perspectives of leading agencies, brands and research executives', as they discuss their approach to data-driven decision making for real-world brand initiatives.

Jake Pryszlak from Meshh will be hosting a panel with Justin Logerfo (Momentum Worldwide), Kathy Lubner (Nielsen) and a leading brand marketer.

What You'll Learn from This Session...

  1. Understand how you can use Insights to enable data-driven decision making
  2. How you can use a range of different methodologies to make an impact on the bottom line
  3. Understand how data and information is translated to provide actionable Insights

Presented with


Speakers

Erik Alden Vice President, Director Business Leadership Momentum
Jake Pryszlak Research & Insight Manager Meshh
Kathy Lubner VP, Entertainment ResearcH Nielsen
Justin Logerfo Director, Advertising Analytics TripAdvisor

Event Details

Event Type Workshop

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