Marvel and the Power of Podcast Storytelling for Brands

Mon, October 01 at 4:30 PM

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In this session...

In early 2018, Marvel further extended its storytelling universe when it launched its first-ever scripted podcast, “Wolverine: The Long Night” on Stitcher Premium. Through this unique collaboration, Marvel and Stitcher cultivated a new paradigm, both from a creative and business standpoint, for the burgeoning premium audio space. In this session, leaders from Marvel Entertainment and Stitcher will join talent from the podcast to discuss the unique attributes of the audio medium for bringing compelling stories to life, as well as lessons learned through the process of bringing Wolverine into the podcast landscape.

Event Details

Event Type Seminar

Track  Storytelling 

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