In this session...
Having the right Martech stack is all about understanding your customer journey and using that information to find, engage and keep customers. From video platforms to CRM tools to Data Management Platforms, Martech can be a tricky landscape to navigate.
If there is one thing we know, it is that having the right set of tools is crucial for a marketer to be successful. Join us to hear about the latest trends in the industry and how companies are utilizing their Martech stack to create better strategies, implement personalization, and ultimately increase conversions to build lifelong customers.
What You'll Learn from This Session...
- Navigating the Landscape of Martech
- Martech and the Customer Journey
- Why Martech is Important