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Community Matters: The Power of Building a Global Brand with a Hyper-Local Approach

In this session...

In this session, Duke will speak about bringing an elevated and unified purpose to Lime and building a bigger community around the brand. To bring this vision to life, Duke will discuss how the micro-mobility provider has formed a new innovative partnership with The Lab at Anonymous Content, an award-winning commercial, film and television production company. Through the partnership, Lime is creating a unique and powerful model of storytelling and prototyping a new way of looking at content with the goal of connecting on a deep level with a broad range of audiences (riders, non-riders, Juicers, city planners) across global communities. Additionally, attendees can expect to learn about Lime's plans for more meaningful collaborations, campaigns and initiatives still to come.

Speakers

Duke Stump Lime Chief Marketing Officer
Katie Deighton Senior Reporter The Drum

Event Details

Event Type Seminar

Discover  Ad Shapers  

Track  DTC  

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