BACK TO SCHEDULE

Laws of Audience Attraction Track Introduction

In this session...

Audience based buying has increasingly become the preferred media strategy for buyers and planners - and for good reason. Advertisers now have a unified view of consumers, the ability to target across multiple channels, and data to provide more information about their customers than ever before. It’s a win win for media buyers and sellers. But if audience-based advertising is the future of media, how will media organizations manage the siloed construct that exists today? We’ll talk to leaders in the media and advertising industries to discuss how organizations need to evolve in order to support this new form of data driven advertising.

Presented with


Speakers

Ed Renicker CEO NY Interconnect

Event Details

Event Type Discover Talk

Discover  Insight Drivers  

Track  Audience Attraction  

News &
Announcements
Sign up to receive the latest announcements, seminars & speakers, special events, and more.