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How Global Brands Can Engage With The Real LATAM Customer

In this session...

Lost in translation not only means losing sales, but also alienating growing markets in different parts of the current global and multicultural business world. In the panel we'll discuss do's and dont's in the quest to engage Latin American customers, a vibrant and rising community with relevant cultural subtleties that all savvy international marketers should be aware of.

Speakers

Alex Garnica VP Executive AMAI Mexico and Partner GreenBook LATAM
Fabiola Vega Regional Marketing Director The Estée Lauder Companies
Rosario Zavala Partner LEXIA, Mexico
Sandra Triana CEO YanHaas, Colombia

Event Details

Event Type Seminar

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