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Generation Z: A Generation of Distrust and Disruption

In this session...

A conversation between 21-year-old Chief Brand Officer of JUV Consulting, Nadya Okamoto, and the Chief Marketing Officer of Times Up, Rachel Terrace, on the landscape fostering social movements demanding real change. This will center on the idea that actions speak louder than words, and that specific brands and campaigns with dollars behind them have made waves with Generation Z. The two thought leaders will be examining the success and work of Times Up, and the importance of empowering young people.

What You'll Learn from This Session...

  1. Inclusivity is not the expectation for Generation Z -- it is the bare minimum. TIME'S UP is fighting for equity in the workplace
  2. We are the Generation of memes and movements.
  3. Brands can step up to take leadership where we need it because we distrust most major institutions. Brands/companies have the power to change culture.

Speakers

Nadya Okamoto Chief Brand Officer JUV Consulting
Rachel Terrace Chief Marketing Officer TIME'S UP

Event Details

Event Type Seminar

Track  Brand Purpose  

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