In this session...
Despite being a relatively new practice, Influencer Marketing has quickly scaled to become one of the most valuable assets in a modern marketing ecosystem. However, through this quick rise, working with influencers can be tricky as many are in high demand, the process can be daunting, and many roads are uncharted. Join this workshop to learn how to set yourself up for success when working with influencers, attract and hook partners, and see great influencer content come to life.
What You'll Learn from This Session...
- How to set influencer criteria
- How to pitch and hook influencer partners
- Learn negotiation Tips
- How to brief influencer partners
- How to activate influencer campaigns
- How to measure success