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The Future of TV Is Now: How Brands are Scaling Success in Connected TV

In this session...

In today's on-demand streaming world, consumers have more control over the content experience than ever. Marketers are seizing the opportunity to create more personalized connections with consumers and drive new experiences that resonate in the 'connected' living room. Our panel of marketing leaders will discuss the power of connected TV advertising and offer their perspective on how it is helping them to create deeper connections with their consumers.

What You'll Learn from This Session...

  1. Why marketing leaders from global brands are embracing connected TV as a significant part of the media mix
  2. How addressability and interactive creative enables better storytelling and improves viewer experiences
  3. How brand marketers are building new audiences via connected TV advertising

Presented with


Speakers

Beth-Ann Eason President Innovid
Allyson Witherspoon Vice President, Marketing Communications and Media Nissan North America, Inc.
Laurent Faracci Executive Vice President, Global Category Health Reckitt Benckiser
Alexandra Bruell Advertising Reporter The Wall Street Journal

Event Details

Event Type Seminar

Discover  Insight Drivers  

Track  Audience Attraction  

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