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The Future of TV Is Now: The Transformation of TV Measurement

Mon, September 23 at 10:30 AM

Entertainers Stage    View Map

In this session...

Reach and frequency on your mind? Join former Nielsen exec Jessica Hogue, GM Measurement and Analytics at Innovid and Roku's Allison Levin to discuss this fundamental shift and what it means for TV advertisers as they look to compare linear and connected TV performance. This session will unpack the debate on whether connected TV is better as a brand vehicle or performance driver, and how to measure it all.

What You'll Learn from This Session...

  1. What it takes for connected TV to drive brand awareness and performance
  2. The challenges and opportunities for measurement in the fragmented landscape of connected TV
  3. How to provide greater transparency into reach and frequency across linear and connected TV

Speakers

Allison Levin VP Ad Sales & Strategy Roku
Jessica Hogue GM Measurement & Analytics Innovid
Garett Sloane Technology Reporter Adage

Event Details

Event Type Seminar

Discover  Entertainers  

Track  Future of TV  

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