Mon, October 01 at 2:15 PM

IBM Watson Marketing Stage    View Map

In this session...

Media Optimizer seamlessly integrates a leading DSP and DMP with your entire technology ecosystem to optimize ad spend and impact. This enables marketers to fully connect their pre- and post-purchase journeys to create the most impactful, personalized customer experiences at scale, across all channels.

What You'll Learn from This Session...

  1. Marry your AdTech + MarTech technologies to activate and manage media placements through an integrated platform.
  2. Leverage the power of AI using Watson intelligence throughout your marketing and media programs.
  3. Centralize paid and owned media data to measure and adjust in real time to optimize performance

Presented with


Speakers

Alexandra Sardarian Worldwide Product Marketing, Watson Marketing IBM

Event Details

Event Type Seminar

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