The Next Pivot in Digital Media: Perceptibility

Tue, September 24 at 4:15 PM

Tech Stars Stage    View Map

In this session...

Not since the age of subliminal advertising have marketers so overtly flirted with the threshold of human perceptibility. As the principles of what truly counts as a viewable impression continue to be hotly debated, marketers more than ever need to understand how perceptibility impacts the connections ads make with audiences. Join IAS for a discussion on the future of digital advertising and why the shift to perceptibility will be a crucial next step.

Presented with


Tony Marlow CMO IAS

Event Details

Event Type Seminar

Discover  Tech Stars  

Track  AdTech  

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