In this session...
The digital ad industry is at a critical turning point. On one hand, the regulatory landscape and browser functionality are changing rapidly, keeping many stakeholders in digital advertising up at night. On the other hand, leveraging consumer IDs and data in advertising is more important than ever, with the application of targeting, attribution, and other capabilities boosting ad revenue by as much as 100 percent.
With significant changes to regulation on the horizon, both at home and globally, and uncertainty around the future of third-party cookies in browsers, not to mention ambiguity around opt-ins and digital transparency, how can the industry move forward? Will these restrictions advance the quality of digital marketing and improve the advertising experience for the consumer…or will it spell serious trouble for the future of digital media?
Industry leaders take the stage to discuss browser changes, the possible end of the cookie and legitimate interest, DigiTrust futures, consent frameworks, and the potential impact of the upcoming CCPA.