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The Combination of Influence & Authenticity Makes a Winning Team

In this session...

The most compelling influencer content inspires, connects and engages the audience in a genuine way. In an increasingly saturated media environment, how do brands effectively tap into the power of athletes, while maintaining brand authenticity? This powerhouse session, featuring leaders from all sides of the influencer marketing equation, explores what it takes to deliver athlete-driven content across a variety of platforms and build a successful brand and influencer partnership that wins the hearts of consumers.

What You'll Learn from This Session...

  1. How does a brand determine whether influencer marketing is the right approach to reach their target consumers?
  2. As athletes continue to build their own brand, what do they consider when selecting a brand partner?
  3. How do you ensure authenticity in a campaign while creating unique ways to capture fan attention?
  4. A look at the winning equation behind the “Hulu Sellouts” campaign.

Presented with


Speakers

Ryan Crosby Vice President, Content & Brand Marketing Hulu
Carli Lloyd Two-Time World Cup Champion and Two-Time Olympian
Jennifer van Dijk Executive Vice President of Marketing Wasserman
Jacob Feldman Staff Writer Sports Illustrated

Event Details

Event Type Seminar

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