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Reaching the Unreachable: Connecting with Young Consumers in the age of Peak TV

Thu, October 04 at 1:15 PM

Target Media Network Stage @ IMAX    View Map

In this session...

In today’s media landscape, there is more choice and flexibility for millennials and Gen Z-ers. They are watching TV in new ways, on many screens, time shifting and place shifting in favor of convenience. And they are flocking to entertainment brands like VICE and Hulu that are redefining the entertainment and news experience and tapping into -- and even shaping -- culture.

Join Hulu and VICE for a candid discussion about how brands can stay relevant in this ever-evolving state of media and explore the unique opportunities to capitalize on the deep connections that today’s young, digital natives have with the content they love. View Less

What You'll Learn from This Session...

  1. What are trends in content consumption for millennials and Gen Z? What are they watching? How are they watching? And why does it all matter?
  2. What strategies can brands employ to reach younger generations? What works and what doesn’t?
  3. How can brands tap into the hearts and minds of Gen Z?

Presented with


Speakers

Isobel Yeung Correspondent and Producer VICE on HBO and VICE News Tonight on HBO
Kelly Campbell Chief Marketing Officer Hulu
Nancy Dubuc Chief Executive Officer VICE Media

Event Details

Event Type Seminar

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