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The Money’s in the Living Room: The Future of Advertising is in OTT

Tue, October 02 at 4:30 PM

Twitter Stage    View Map

In this session...

TV isn’t dead. Consumers are watching more TV than ever before, and they’re watching it in the living room. But they are cutting the cord in record numbers, in favor of direct-to-consumer services that provide more choice and flexibility. For advertisers, this means more ways to connect with on-demand, on the go audiences through a medium that bridges the best of TV and digital. In this panel, experts will discuss how they’re leveraging data to reach audiences in the living room, and defining and measuring the success.

TV isn’t dead. In fact, consumers are watching more TV than ever before, and they are still watching the majority of it in the living room. But they are cutting the cord in record numbers, in favor of direct-to-consumer services that provide more choice and flexibility to watch when they want, on their terms. For advertisers, this means new, more immersive and interactive ways to connect with on-demand, on the go audiences at scale. From unique ad integrations, to intelligent ad loads, to new opportunities to personalize ad experiences for viewers and brands, this panel of industry experts will explore what’s on the horizon to reach and connect with audiences in new ways in the living room and better define and measure success for brands. View Less

What You'll Learn from This Session...

  1. Learn about unique / immersive opportunities to reach audiences in the living room via OTT
  2. Discuss what's next for advertising in the OTT space, and where industry leaders believe this medium is headed.
  3. Learn how top brands are leveraging OTT to connect with viewers in the living room

Presented with


Speakers

Sahil Patel Senior Reporter Digiday
Megan Clarken President, Watch Nielsen
Jared Cluff CMO Blue Apron
Jeremy Helfand VP, Head of Advertising Platforms Hulu

Event Details

Event Type Seminar

Discover  Story Crafters  

Track  Video & Content  

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