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Uncovering Consumer’s Emotions Based on Behaviors

In this session...

Join Huge’s Global CEO Pete Stein and Brooks Running’s CMO Melanie Allen for an intimate fireside chat as they discuss the advertising industry’s next frontier: bringing emotions to brand experiences. From creating the first-ever AI advertising judge, redesigning cycling helmets for real Tour de France riders and even creating bespoke retail experiences for SK-II’s consumers, Huge is at the forefront of this trend. Learn more about the agency’s collaboration model with Brooks, as Pete and Melanie provide an inside look at their new relationship and new work.

Speakers

Melanie Allen Senior Vice President, Chief Marketing Officer Brooks
Pete Stein Global CEO Huge

Event Details

Event Type Seminar

Discover  Ad Shapers  

Track  Collaboration Models  

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