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How & Why to Rebrand When You're a Household Name

In this session...

In this session, attendees will learn best practices for rebranding when your brand is well known or beloved by many. Hear from expert marketers across a wide range of industries who have recently gone through the rebranding process. Why did your company decide to take on this endeavor, what lessons did you learn and if you could go back in time would you do it all over again? The discussion will hone in on the realities of rebranding in a media landscape that offers consumers more touch points with brands than ever before. Speakers will discuss leveraging podcasts, social media, stunts and more!

Presented with


Speakers

Barbara Pandos Chief Communications Office DuPont
David Marine CMO Coldwell Banker
David Vinjamuri President Third Way Brand Trainers
Drayton Martin VP Brand Stewardship Dunkin
Scott Weisenthal VP Global Creative & Content Marketing Marriott International

Event Details

Event Type Seminar

Discover  Ad Shapers  

Track  Brand Innovation  

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