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Heat: The Value of Diversity in Advertising

Mon, September 23 at 2:15 PM

Impact Makers Stage    View Map

In this session...

Diversity is top of mind in the ad industry, but are ads actually getting more diverse? And does it really matter to the brands' business? Heat has developed a way to measure the impact of diversity within advertising, and can show what getting it right (and wrong) mean to the bottom line. In this seminar, we'll share the insights we learned about what makes an ad truly diverse, the business impact it has, and dig into the deeper industry obstacles stagnating diverse advertising.

What You'll Learn from This Session...

  1. share the insights we learned about what makes an ad truly diverse,
  2. the business impact diversity has for a company
  3. dig into the deeper industry obstacles stagnating diverse advertising.

Presented with


Speakers

Maggie Gross Head of Strategy, New York Heat + Deloitte Digital

Event Details

Event Type Seminar

Discover  Impact Makers  

Track  Diversity & Inclusion  

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