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How Marketers Can Predict Customer Needs and Create Better Experiences

In this session...

Advances in cloud computing and machine learning make it possible for brands to predict what their customers want and how people will respond to their messages. Join Sean Downey, VP of Media Platforms at Google, and Martijn van der Zee, Chief Digital Officer at Rituals, to learn how innovative brands are preparing for the future of predictive marketing.

What You'll Learn from This Session...

  1. Understand how technology and ecosystem changes are disrupting digital marketing
  2. Learn how new technology allows you to better understand your customers, create more relevant experiences, and predict marketing outcomes
  3. See examples of how forward-thinking brands are succeeding so you can prepare your business for the future

Presented with


Speakers

Martjin van der Zee Chief Digital Officer Rituals Cosmetics
Sean Downey VP, Media Platforms Google

Event Details

Event Type Seminar

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