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Anticipate What Matters: Unlocking Consumer Intent to Drive Growth

In this session...

Join Allan Thygesen, President, Americas at Google to hear how leading brands are combining consumer intent and machine learning to anticipate how to deliver the right message at the right time.

What You'll Learn from This Session...

  1. Marketing leaders aren't chasing the journey - they're shaping it.
  2. To stay ahead of the competition, you have to understand consumers and anticipate their needs.
  3. Focusing on what matters to consumers can make a real difference for your business.

Presented with


Speakers

Allan Thygesen President, Americas Google
Luis Di Como EVP Global Media Unilever

Event Details

Event Type Seminar

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