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The Next Era of Mobile Messaging

Wed, October 03 at 5:15 PM

IBM Watson Marketing Stage    View Map

In this session...

Millions of businesses rely on SMS to communicate with mobile consumers. Flight status updates, package delivery notifications, and credit card fraud alerts are common examples of business-to-consumer SMS. Though SMS meets consumers’ needs for instant notification, it lacks the interactivity and personalization consumers expect. Rich Business Messaging (RBM) upgrades SMS with branding, rich media and analytics that lead to better consumer engagement.

With RBM, businesses can bring branded, interactive mobile experiences, right to the default messaging app. By 2020, 86% of smartphones will be RBM-enabled. Join a Google expert to learn about the future of messaging and how major brands like Subway and Booking.com are already using this technology to reach their customers. View Less

What You'll Learn from This Session...

  1. Increase customer engagement and personalization with RBM
  2. Use analytics to optimize your campaigns and reach mobile customers more effectively
  3. Prepare your brand for the future of messaging

Presented with


Speakers

Todd Parker Global Head, Business Development, Google’s Messaging-as-a-Platform (MaaP) Business Google

Event Details

Event Type Seminar

Discover  Tech Stars  

Track  Mar Tech  

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