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From TV to Digital- and Back: Why DTC Brands Rewrote Their Media Strategies

In this session...

When digital and social made their entrée into advertising, Direct-to-Consumer brands abruptly left TV behind. However, recent industry reports have shown that DTC brands have made a seismic shift in marketing strategies once again, placing TV back on center stage. This panel will speak directly to DTC marketers and industry leaders to explore the influences behind this new approach- and its impact on campaign performance, brand value and business outcomes.

What You'll Learn from This Session...

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Speakers

Charlie Holmes SVP, Sales New York Interconnect
Danielle DeLauro EVP VAB
Jo Kinsella EVP & Chief Revenue Officer TVSquared
Karen Phillips Executive Vice President, Ad Solutions Viacom
John Lippman CEO Book Of The Month Club

Event Details

Event Type Seminar

Discover  Insight Drivers  

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