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First Party Data & Walled Gardens

In this session...

As more and more regulations around the world seek to restrict third-party data flows, how are companies that rely on these sources responding? Will the data-control landscape be limited to first parties—and everyone else? How do new market entrants promising consumer-controlled "zero party" data factor into the future of data flows? Join this session with Alison Pepper, 4A’s SVP–Government Relations, as she takes on these questions and more about data today and the day after tomorrow.

Speakers

Alison Pepper SVP, Government Relations 4A's
Daniel Sepulveda Senior Vice President for Policy and Advocacy MediaMath
Ehud Furman VP of Data Taboola
Scott Kelliher Head of Brand Advertising and Partnerships eBay Advertising

Event Details

Event Type Seminar

Discover  Insight Drivers  

Track  Future of Data  

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