Mon, October 01 at 3:30 PM

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In this session...

Our presentation will focus on the latest findings from Financial Times commissioned research focused on the importance of quality in branded content. The research explores how readers perceive branded content and the importance of style, subject-matter, tone of voice and format, author and publication. We aim to highlight the value of branded content, while providing a ‘how to’ guide to deliver the greatest customer impact and cut through with a central focus on quality.

What You'll Learn from This Session...

  1. How readers perceive branded content and the importance of style.
  2. The value of branded content.
  3. ‘How to’ guide to deliver the greatest customer impact.

Speakers

Lexi Jarman Director, FT² Financial Times

Event Details

Event Type Seminar

Track  Storytelling 

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