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Why Video Matters: Building Your Creative Strategy for Mobile

In this session...

Discover how video can help bring brands to life across Facebook products. Learn best practices and strategies for mobile video based on various studies Facebook has conducted. Plus, get hands-on experience building ads with your mobile phone.

What You'll Learn from This Session...

  1. How mobile has changed the way people experience video and how to craft video creatives accordingly
  2. How Facebook categorizes mobile video consumption behaviors and how Facebook products align with each category
  3. The best practices and creative strategies for mobile video based on the various studies Facebook has conducted

Presented with


Speakers

Rebecca Kortenius NA Business Education Partner Facebook

Event Details

Event Type Workshop

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