In this session...
Today’s brands have endless amounts of data on their customers including behavioral data such as how often they visit your website, demographics such as their geographic location, and purchase history such as what they purchase and how much they spend. Data comes in from multiple devices and locations, including off-line activity. Most brands are still struggling to manage all the data and use it to actually make smarter advertising decisions and deliver intelligent interactions. The panel will discuss how brands can know.
What You'll Learn from This Session...
- How to securely manage all of your online and offline data
- How to identify your customers and understand how they are engaging with you across media channels
- How to better target your customers and stop wasting ad dollars
- How to measure campaign effectiveness and adjust your campaigns for optimal performance