In this session...
Today's brands have endless amounts of information on their customers including behavioral data such as how often they visit your website, demographics like geographic location, and purchase history on how much they spend. Data comes in from multiple devices and locations, including offline activity. Most brands are still struggling to manage all this data and use it to actually make smarter advertising decisions and deliver intelligent interactions. This panel will discuss how brands can extract more from their data.
What You'll Learn from This Session...
- How to securely manage all of your online and offline data
- How to identify your customers and understand how they are engaging with you across media channels
- How to better target your customers and stop wasting ad dollars
- How to measure campaign effectiveness and adjust your campaigns for optimal performance