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Smart, Empowered Customers and the Personalization Paradox

In this session...

Hyper-aware customers are forcing brands to think critically about the personalized experiences they deliver to customers. How can brands navigate personalization in the world of the discerning customer to deliver the experiences consumers want and expect? This panel will explore how marketers can effectively leverage machine learning and AI to create meaningful dialogues with customers and why proven channels like email marketing are having a resurgence.

What You'll Learn from This Session...

  1. Why it's time to think differently about your email experience
  2. The role of AI and machine learning in delivering personalization
  3. How to navigate personalization with today's discerning customer

Presented with


Speakers

Oded Benyo President, Email Epsilon-Conversant
Ginger Conlon Editor-in-Chief MediaVillage
Nicole Perrin Principal Analyst eMarketer
Dane Mathews Senior Director, Marketing Activation and CRM ConAgra

Event Details

Event Type Seminar

Discover  Tech Stars  

Track  MarTech  

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