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Why the Hottest New Digital Publishers aren't Publishers At All

In this session...

It's no secret that the Duopoly is no longer, but who would have guessed that it would be broken up by a massive eCommerce platform? From the brand-safe environments to the powerful, intent-based shopper data, brands across the spectrum are reaping the benefits of engaging their consumers where they shop Learn from leading brands how they harness the power of commerce marketing to drive awareness, consideration and intent.

What You'll Learn from This Session...

  1. How brands are engaging their consumers where they shop
  2. How brands harness the power of commerce marketing to drive awareness, consideration, and intent
  3. Hear from brands currently running campaigns on eCommerce platforms

Presented with


Speakers

Alisha Wilmoth Director, Media Partnerships ALSAC/St. Jude Children’s Research Hospital
Andrea Derby Director, US Advertising & Global Brand Management UPS
Chris Merrill SVP, CMO Direct to Consumer Synchrony
Nicole Perrin Principal Analyst eMarketer
Scott Kelliher Head of Brand Advertising and Partnerships eBay Advertising

Event Details

Event Type Seminar

Discover  Insight Drivers  

Track  Future of Data  

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