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Getting Ahead of the Data Curve

In this session...

Today, data informs, enables and fuels billions of dollars of digital advertising. It has become table stakes. But in a rapidly shifting landscape, what's next in data? How will brands leverage their own first-party data in new and innovative ways? What does advertising look like in a post-GDPR world? How do you find and leverage unique, deterministic, intent-based data like that found on social and commerce platforms? We'll hear from influential executives who have a clear vision of the future.

What You'll Learn from This Session...

  1. How will brands leverage their own first-party data in new and innovative ways?
  2. What does advertising look like in a post-GDPR world?
  3. How do you find and leverage unique, deterministic, intent-based data like that found on social and commerce platforms?

Presented with


Speakers

Scott Kelliher Head of Brand Advertising and Partnerships eBay Advertising
Suzy Deering Vice President and Chief Marketing Officer eBay North America
Steve Carbone Managing Director, Chief Digital & Investment Officer MediaCom
Randall Rothenberg President and Chief Executive Officer IAB

Event Details

Event Type Seminar

Track  MarTech  

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