Tue, October 02 at 1:00 PM

Culture Stage    View Map

In this session...

Where, when and how we shop has changed and - as a result - marketers must adapt to the new reality of commerce. Join us as we host a half-day of learning, discussion, and expert guidance on how to leverage commerce marketing to win in an ever-changing retail landscape.

Where Content Meets Commerce: Panel discussion dissecting challenges in making the transformation to deliver a fully contextualized, multi-channel customer experience. Learn how to deliver content that drives purchases.

Getting Personal - A Customer Experience: Panel conversation on the keys to personalization of the shopper journey. Howe to use better data to provide greater experiences.

Key Trends Shaping the Future of eCommerce: Hear from brands mastering the trends of 2018 and discover insights into what’s next. View Less

What You'll Learn from This Session...

  1. Learn How to Build Trust and Engagement with Your Customers
  2. Learn How to Personalize The Shopper Journey
  3. Gain Insights into the Key Trends of 2018 & Future of eCommerce

1:00 PM OPENING REMARKS

Bridget Davies VP of Advertising, eBay North America, eBay

1:05 PM WHERE CONTENT MEETS COMMERCE

This panel discussion will dissect challenges in making the transformation to deliver a fully contextualized, multi-channel customer experience, that delivers consistent, relevant and engaging content to drive purchases.
Bridget Davies VP of Advertising, eBay North America, eBay
Frank Weil Chief Customer Officer, KWI
Jacinthe Vannier-Moreau Marketplaces Manager, Dyson

1:40 PM GETTING PERSONAL: A CUSTOMER EXPERIENCE

Discover the keys to personalization of the shopper journey. How can we use better data to provide greater experience?
Mark Boyd Co-Founder, Gravity Road
Sam Crosby Product Manager, eBay
Emilia Arzumanova Digital Brand Commerce, Reebok
Lauren D. Williams Vertical Marketing Director, Pandora

2:10 PM KEY TRENDS SHAPING THE FUTURE OF ECOMMERCE

Hear from brands and retailers mastering the 2018 trends who will uncover insights into what’s next for ecommerce marketing.
Bridget Davies VP of Advertising, eBay North America, eBay
Catherine Davis CMCO, Feeding America
Dave Meeker Chief Innovation Officer, Isobar
Yory Wurmser Principal Analyst, eMarketer

2:55 PM CLOSING REMARKS

Bridget Davies VP of Advertising, eBay North America, eBay

Presented with


Speakers

Bridget Davies VP of Advertising, eBay North America eBay
Frank Weil Chief Customer Officer KWI
Jacinthe Vannier-Moreau Marketplaces Manager Dyson
Mark Boyd Co-Founder Gravity Road
Sam Crosby Product Manager eBay
Emilia Arzumanova Digital Brand Commerce Reebok
Lauren D. Williams Vertical Marketing Director Pandora
Catherine Davis CMCO Feeding America
Dave Meeker Chief Innovation Officer Isobar
Yory Wurmser Principal Analyst eMarketer

Event Details

Event Type Seminar

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