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The New Demand Side Digital Medium

In this session...

Out-of-Home is a dynamic, data rich option for brands to reach their target audiences as they go about their day. Innovations in the category (attribution, location data, programmatic, advanced video analytics, content) are coming at a rapid pace and media buyers are noticing. Brands are using out of home as a key part of their omni-channel strategies. The medium’s ability to measure business outcomes – foot traffic, sales, brand lift, etc. are key for advertisers today. This buy-side panel looks at how brands are using the out of home – the new digital medium.

Presented with


Speakers

Barry Frey CEO DPAA
Debbie Drutz President Novus
Irina Zelster Managing Director Talon Outdoor
Larry Newman Chief Strategy Officer Health Media Network
Mike Fisher VP/Head of Advanced TV & Video MediaMath
Pete Miles SVP Ad Platform and Operations Lightbox

Event Details

Event Type Workshop

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