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Women: The Original Decision Makers and Influencers

In this session...

Women are the original influencers – from their purchasing power to driving media consumption to shaping the advertising industry. That’s why it’s more important than ever for brands to truly connect and relate to women authentically in order to succeed. We will break down how women are transforming today’s advertising and culture as well as boldly taking on male dominated roles such as sports programming.

What You'll Learn from This Session...

  1. How should brands connect with women?
  2. How do women drive consumer purchases?
  3. How are women shaping the advertising industry?

Presented with


Speakers

Hilary Estey McLoughlin Senior Executive Producer The View & Nonfiction Content
Sade Baderinwa Anchor, Eyewitness News WABC-TV
Lisa Valentino EVP, Client & Brand Solutions Disney
Rosalyn Durant SVP, College Networks ESPN
Chelsea Parker Senior Marketing Manager Coors Light

Event Details

Event Type Seminar

Discover  Impact Makers  

Track  Future is Female  

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