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Building for a Cookie-Less World: The Future is Now

In this session...

Here’s the reality.There are: increased privacy regulations, major Internet browsers disabling cookie-based tracking and big media companies deprecating third party data availability for targeting. All the while those walls around the walled gardens are towering higher. It’s safe to say cookie-based ad serving, data usage and tracking is growing more limited by the minute, obfuscating a marketer and publisher’s ability to understand consumers and deliver on the promise of audience-based targeting and measurement.

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What You'll Learn from This Session...

  1. What marketers and publishers are doing to survive and thrive.
  2. How to achieve cross-channel marketing success using privacy-safe, person-level identity, data, and targeting capabilities.
  3. How to adapt quickly because waiting is no longer an option because the future is now.

Presented with


Speakers

Amy Corner VP Enterprise Performance Channel Marketing American Express
Zach Rogers Executive Editor AdExchanger
Chip Schenk VP, Programmatic Sales & Strategy Meredith
Gerry Bavaro Global Chief Strategy Officer, M1 Dentsu Aegis Network

Event Details

Event Type Seminar

Discover  Tech Stars  

Track  MarTech  

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