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The Next Generation of Data-Driven TV

In this session...

The line between traditional media channels and more accountable digital channels is finally fading. Marketers have long used correlation rather than causation to measure the impact of TV media investments - totaling over $64 billion in 2018 - but the landscape is rapidly changing. Cross-platform activation and measurement is the next step to proving every dollar performed. The best marketers will be able to prove effectiveness at scale across every channel, including linear TV, addressable TV, streaming services and digital video. This seminar will highlight how to navigate the next generation of TV and measure real-world outcomes.

Speakers

Daniella Harkins Chief Evangelist, Agencies LiveRamp
Justin Evans Global Head of Analytics & Insights Samsung Ads
Justin Rosen VP Advanced TV Data & Research Ampersand
Laura Fitzpatrick VP, National Networks Comscore
Sheila Dang Media and Advertising Reporter Reuters

Event Details

Event Type Seminar

Discover  Insight Drivers  

Track  Future of Data  

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