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Back to Basics: Understanding Identity, Data, Attribution and Platforms

Mon, October 01 at 2:00 PM

AWLearn Workshop Stage    View Map

In this session...

Look out on the crowded field of tech companies. They all say they have the answers. Who’s right? Who can you trust? Join us for four 30-minute sessions as we look at the key areas of Data, Identity, Platforms and Attribution. We’ll discuss the differences between 1st and 3rd party data; how personally and non-personally identifiable data are used to optimize marketing across all channels. We’ll discuss a new path forward. To take us from what’s complex to what’s easier. From expectations to measurable outcomes.

DATA
It’s easy to feel intimidated by Big Data; it’s the foundation of every marketing tactic. In Data, we’ll discuss what we mean by 1st and 3rd party data and why both are integral to reaching customers.

IDENTITY
How do you determine who’s who online, and how can you do so over time? In Identity, we’ll share the “must-haves” for identity resolution and how personally identifiable information and non-personally identifiable information differ.

PLATFORMS
From DMPs to CDPs, martech stacks can be extremely complicated. We’ll walk you through the complexity by explaining the differences between technologies, discussing the use cases for each and sharing tips for simplifying tech stacks.

ATTRIBUTION
Attribution can be a point of conflict between clients and their partners. It doesn’t have to be. Learn how measurement can help grow business and why marketers must focus on the total return on marketing investment to see their performance. View Less

What You'll Learn from This Session...

  1. Differences between 1st and 3rd party data and why both are integral to reaching customers.
  2. The “must-haves” for identity resolution and how personally identifiable information and non-personally identifiable information differ.
  3. An understanding of DMPs, DSPs, CDPs and more, their use cases and tips for simplifying tech stacks.
  4. How measurement can help grow business and why marketers must focus on the total return on marketing investment to see their performance.

Presented with


Speakers

Carl Madaffari SVP, Database Solutions Epsilon and Conversant
Dave Scrim SVP, Product and Pricing Epsilon and Conversant

Event Details

Event Type Workshop

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