BACK TO SCHEDULE

Prioritizing Your Video Buy: Quality vs Quantity

In this session...

With the rise of digital video, if there’s one thing we can all agree on it’s that there is no shortage of video content (In fact, there are 300 hours of video content uploaded to YouTube every minute!) However, there is a shortage of GREAT content. That’s the inspiration for this dynamic conversation about how to balance the need to drive views with the need to produce quality, brand-safe content.

What You'll Learn from This Session...

  1. Deeper understanding of what works best in short form and long form video
  2. Developing talent and celebrity talent, best practices for each
  3. Custom content and product placement, why great video content belongs in your marketing mix

Presented with


Speakers

Catherine Sullivan Chief Investment Officer Omnicom Media Group NA
Rory Brown SVP, Head of Digital and Social Media MTV, VH1, CMT and Logo
Joe Sabia Senior Vice President, Creative Development Condé Nast Entertainment
Teal Newland Senior Vice President, Marketing & New Platforms Condé Nast Entertainment
Tina Exarhos Chief Content Officer NowThis

Event Details

Event Type Seminar

Discover  Story Crafters  

Track  Video  

News &
Announcements
Sign up to receive the latest announcements, seminars & speakers, special events, and more.