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Bringing Big Data to Big Macs: Infusing data-driven decision making into every part of an enterprise marketing organization

Mon, October 01 at 1:00 PM

AWLearn Workshop Stage    View Map

In this session...

Marketers know they want to be more “data-driven,” but often the data lives in several different places, and at a large company there are a lot of cooks in the kitchen. This discussion will focus on how McDonald’s is using a single source of truth to break down silos and increase access to data for non-technical teams across every stage of the marketing planning process.

What You'll Learn from This Session...

  1. Understand how companies can leverage a single source of truth to align teams across a large marketing organization
  2. Learn best practices for driving entrepreneurial change in a large organization
  3. Explain how data is changing teams’ decisions and identifying new opportunities to connect with customers

Speakers

David Galinsky Director, Customer Data Science McDonald's
Dan Wagner CEO and Founder Civis Analytics
Emma Higgins Media Sciences Manager McDonald's

Event Details

Event Type Workshop

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