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Loyalty Across Verticals

Mon, October 01 at 4:00 PM

Foursquare Stage    View Map

In this session...

In an era where the choices are endless, does brand loyalty still exist? How do you know if someone is truly loyal or just a heavy category spender? Across all verticals, including retail, restaurant, etc. how should brands define loyalty now? Additionally, how do you turn a heavy category spender into a true loyal? And, what are the true metrics for gauging loyalty. Cardlytics will explore how to define loyalty and engender it across verticals in an era where the consumer is control and the choices are endless.

What You'll Learn from This Session...

  1. How brands should define loyalty in an option-heavy world
  2. Measuring true loyalty vs. a heavy category user
  3. How to engender true loyalty

Presented with


Speakers

Dani Cushion CMO Cardlytics
Kevin Keith Chief Brand Officer Orangetheory Fitness

Event Details

Event Type Seminar

Discover  Verticals  

Track  Retail  

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