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Goldman Sachs Goes Main Street—How a 150-Year-Old Financial Institution Began Marketing to Consumers

In this session...

Dustin Cohn, head of brand & marketing of the Consumer Investment Management Division at Goldman Sachs, discusses how a classically trained marketer helped one of the most storied financial institutions begin marketing to main street consumers. From the development of the Marcus by Goldman Sachs® brand to Goldman Sachs first foray into advertising, Dustin will detail how a fixation on consumer centricity and disruption has driven the growth of the firm’s consumer businesses.

Speakers

Dustin Cohn Head of Brand & Marketing of the Consumer Investment Management Division Goldman Sachs
Julia Boorstin Entertainment & Media Correspondent CNBC

Event Details

Event Type Seminar

Discover  Ad Shapers  

Track  Brand Innovation  

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