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Brand Building and Experiential Engagement

In this session...

The intersection of brands and experience is increasingly on the upswing as a strategy to tap into consumer passion. Connecting with audiences at a time and environment they have chosen offers brands huge upside, but it requires a deft touch to connect with impact and context. An expert panel dives into the booming business of brands and experience.

Speakers

Andrew Klein Managing Director, Global Partnerships AEG
Dan Donnelly SVP, Advertising Sales Marketing FOX Sports
Eric Johnson SVP, Marketing Condé Nast
Noah Mallin Leading Experience, Content, Sponsorships Wavemaker North America
Shavonne Dargan SVP, Brand Management Live Nation Entertainment
Todd Kaplan VP Marketing, Colas Pepsi

Event Details

Event Type Seminar

Track  Future of Live  

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