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Decentralized Advertising - Getting 1-on-1 with 100M Consumers on Blockchain

Thu, October 04 at 2:15 PM

IBM Watson Marketing Stage    View Map

In this session...

“If you are not paying for it, you are the product.” Consumers are fed up with how centralized publishers are handling their personal data, and tens of millions are migrating to decentralized platforms on the blockchain. What is decentralized advertising and why is it 600x more effective than traditional ad buys? Hear from the experts. In this session, Lin Dai, co-founder and CEO of TAPnetwork.io will showcase real world examples of major brands using blockchain to build 1-on-1 campaigns and relationships with consumers.

What You'll Learn from This Session...

  1. How big is blockchain today? How do you reach consumers who's already on blockchain?
  2. What is decentralized advertising? Why is it 600x more effective than digital display?
  3. Real examples on how brands can leverage blockchain to build 1-on-1 relationships with millions of consumers.

Speakers

Lin Dai Co-Founder & CEO TAPNetwork.io
Jordan French At Large, TheStreet.com & Executive Editor BlockTelegraph

Event Details

Event Type Seminar

Discover  Tech Stars  

Track  Blockchain  

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