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Creating for the Greater Good: A Lesson In Collaboration

Tue, October 02 at 9:20 AM

NewGen Stage    View Map

In this session...

Advertising agencies. The people behind-the-scenes working to sell us things.

But what happens when these storytellers come together to fight for the greater good? What if we told you in the last year, these agencies have helped millions of people get the information they need to sign up for affordable healthcare? Or gave hundreds of students across the U.S. a voice and platform to speak out against issues like climate change, gun reform and equality?

Hear how creativity can come together to service the greater good.

In a panel discussion, leaders in marketing and advertising will take the stage to discuss what happens when they collaboratively use their unique skills and resources to drive real change in the world. They’ll also bring a student on stage to discuss how creative agencies can partner with the next generation of 17 million voters (the biggest block in history) to give them a voice for change.

Examples include the Coverage Coalition, where Barton F. Graf started a rally cry in the industry to make up for the 90% budget cut to the advertising budget for the Affordable Healthcare Act; and Donate:60, a group effort from 17 agencies to partner with high school students, giving the next generation of and 17 million voters a platform to share their thoughts on climate change, equality for all and gun reform.
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What You'll Learn from This Session...

  1. Examples of creative collaboration from marketers and agencies
  2. The importance of putting competitive differences aside for the greater good
  3. How you can get involved in future initiatives

Speakers

Susan Canavari Chief Brand Officer JP Morgan Chase
Gerry Graf Founder/Chief Creative Officer Barton F. Graf
Henry Marshall Student Harvard University
John Marshall Chief Strategy and Growth Officer Lippincott

Event Details

Event Type Workshop

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