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The Customer Journey—Being Fit for Purpose

In this session...

Business transformation is more than just digital, it involves a holistic view of the brand proposition. Learn how Philips used customer data to reconceptualize their product offering from individual sales to a subscriptions/service model. What were the proof and pain points? What needed to change organizationally for the company to be fit for 21st century CX and stay relevant?

What You'll Learn from This Session...

  1. How to restructure your organization around the customer journey.
  2. How established brands can stay relevant in the 21st century.
  3. How CX demands that companies taking a holistic view of the brand proposition.

Presented with


Speakers

Blake Cahill SVP, Head of Digital Marketing & E-Commerce Philips
Scott McDonald, Ph.D. President & CEO ARF

Event Details

Event Type Seminar

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