Known for standout roles like Terry Jeffords in Brooklyn Nine-Nine, President Camacho in Idiocracy and Hale Caesar in The Expendables, Terry Crews will take to the stage to dive into details surrounding one of his newest ventures — Super Serious, an innovative creative agency — as well as discussing his distinctive fusion of entertainment and advertising across media platforms. Don't miss it!
Creative assets are among today's digital landscape's most valuable strategic elements. In this session, discover the future of creative work and how Meta is investing in generative AI tools for marketers. Learn how to navigate the constraints of quality, speed, and cost while staying ahead of technological advancements and evolving auction dynamics that help drive better results for your business.
Join Mark Zagorski, CEO of DV, and Josh Nafman, VP of Digital Data Marketing at Diageo, as they delve into the real-world implications of AI in advertising. Learn how DV Scibids AI is driving positive business outcomes for Diageo and how your brand can harness the power of AI to stay competitive in this dynamic landscape.
In-store retail media spend is expected to grow by nearly 47% in 2025. As more and more retailers are turning the lights on their in-store networks, brands are faced with the challenge of evaluating and making thoughtful investments in this channel.
In this session, we’ll cover best practices on how brands, both inside and outside the store, are leveraging in-store retail media today and share guidance for brands looking to invest in this channel in 2025.
Join Us for an Insightful Panel Discussion on AI-Themed Content Creation!
Learn how to create compelling AI-themed content that enhances brand perception and customer engagement through expert case studies and creative strategies.
Join us as we dive into Macy’s journey of building a powerful society of devoted brand ambassadors through creator marketing. Uncover the optimization advantages of season-long ambassadorship programs, gain insights into identifying perfect-fit creators, and explore tailored strategies that effectively cultivate partnerships, propelling brand loyalty and growth.
Join producer and actress Yara Shahidi, host of SiriusXM’s “The Optimist Project,” and co-founder of 7th Sun Productions, for an insightful conversation on the power of authentic voices and building trust and personal connections with diverse audiences. In conversation with SiriusXM Media’s Nikki Buchanan, Yara will discuss her curiosity-driven approach as a storyteller and now host, how she partners with brands and uplifts other diverse creators, and finding her most unique voice yet with her first foray into podcasting.
From Danny DeVito and Jersey Mike’s to Kendall Jenner and Pepsi, the right brand spokesperson – and the message they deliver – has the power to make or break consumer fandom. Earlier this year, Topgolf looked to bring gamified golf to a wider audience, partnering with Anomaly to find the right representative for its next phase. Ultimately, it found two in the form of Chaz Mulligan and Birdie Baker, sportscasting puppets created in partnership with Jim Henson’s Creature Shop.
In an age where Gen Z dominates online spaces and culture, creating brand marketing that resonates is both challenging and paramount. But the brand marketers and creatives at NowThis, AdoreMe, and Panel have the playbook. Join these companies to hear how they turn an ad into a piece of viral entertainment, crack the code in partnership strategies, and develop branded content that seamlessly integrates advertising into captivating narratives for Gen Z.
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