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Customer Experience: A Collaborative Company-Wide Initiative

In this session...

Many of the experiences provided to customers sit outside of marketing; how do companies successfully bring the various functions across the organization together to deliver in an integrated fashion?

What You'll Learn from This Session...

  1. Customer Experience is not only outwardly-facing, aligning internal teams is just as important.
  2. Learn best practices for aligning various functions around the customer journey and experience.
  3. Learn how Marriott pivoted to focus on customers first and foremost.

Presented with


Speakers

Radha Subramanyam Chief Research and Analytics Officer, CBS Television Network CBS Television Network
Mark Schwartz VP, CX Insight Marriott International
Fiona Blades President & Chief Experience Officer MESH

Event Details

Event Type Seminar

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